This page is for Members with a current Travelife Gold Certification.
GENERAL MARKETING RESOURCES
SUSTAINABILITY MARKETING GUIDE
A marketing guide especially for Travelife Members that we believe will offer you many ways to market your property both during the COVID-19 pandemic and beyond. We have made sure that our advice, ideas and tips cover both small independent properties and large resorts or groups.
COVID-19 GUEST COMMUNICATIONS
Your sustainability work and COVID-19 prevention measures will only be effective if you have the support and cooperation of your guests. In this guide we have provided some tips and examples to give you ideas for your own communications.
TOURISM RECOVERY FLYER
Information for travellers about the things they can do to support COVID-19 recovery, and to travel responsibly so they can help build back a better tourism industry.
TRAVELIFE GOLD CERTIFIED MATERIALS
TRAVELIFE GOLD LOGO
Members who were certified after December 2020 can download their logo from Evergreen, the Travelife certifications system. Click here to login to Evergreen. Other Members will have had the logo emailed to them when they achieved certification. Please email email@example.com to request another copy of the logo.
TRAVELIFE GOLD CERTIFICATE
Members who were certified after December 2020 can download their certificate from Evergreen, the Travelife certifications system. Click here to login to Evergreen. Other Members were emailed the certificate when they achieved certification. Please email firstname.lastname@example.org if you cannot find your certificate.
TRAVELIFE GOLD PACKS
Containing a specially printed certificate, award plaque and window decal stickers, the Gold Pack is €55 but is free for Members who have had continuous certification for at least 6-years and for ChainConnect Members. Click here for more information and to order a Gold Pack.
MORE RESOURCES FOR CERTIFIED MEMBERS
Your Travelife Gold Certification is an achievement to be proud of and we encourage you to use this as a way to promote your business. Here are some ideas we have put together to get you started: -
Announce your certification
Whether this is your first Travelife Gold Certification or a repeat one, you should use this an excuse to communicate your achievements. We recommend you take some photos of your team with your certificate then put together a communication explaining what the Certification means. For example, the commitments you have made and/or your achievements since your last Certification. You could use this information to do things like: -
- Send an email to past and upcoming guests in your database
- Upload posts to your social media accounts
- Send an email to the tour operators and travel agents you work with
- Email to local community groups you are involved with such as a chamber of commerce or hotel association
- A press release/media alert to local news media
Announce achievements you make against your sustainability goals and targets
If you achieve any of your goals and targets, or make good progress, this is a good reason to communicate to people. For example, if you said you would reduce your energy use by 20% in two years and by the end of the first year you have reduced it by 10%, then you can let people know you are half way to your goal. It always helps if you have photographs or other types of graphics to share. You could alert the same groups of people we listed above.
Organise events and tell people about them
There are a number of creative ways you can engage guests, staff and your community in your sustainability work. For example, you could organise a beach clean, a fundraising event or an educational program. Again, it is important to have photographs and to communicate about it to all of your main stakeholders.
Tell Travelife about your achievements
We always want to hear about your successes and, where appropriate, we will promote these via our own social media accounts. We also keep a file of these stories so that we can respond to any media requests and tell our tour operator Members about them. Use the 'Send us a social media post' or 'Send us a success story' sections of this page to get in touch, or e-mail us at email@example.com.
The Travelife Collection is a website we have provided so that travellers can find our Certified Members. You can update your own listing information but first we will need to set up an online profile for you. If you don't already have one then please complete the form below. One of our team will then set-up your profile and e-mail you login details along with instructions on how to update your listing.
If you have a profile but have lost your login details, please e-mail our Member Support team at firstname.lastname@example.org.
We always want to hear from Members that have had success with their sustainability initiatives. We use this information to: -
- Inform our tour operators about the excellent work that our Members do
- Decide if we can use the information to make a formal case study that could be used for training or promotional purposes
- Create a database of stories that we can use to respond to any media requests we receive, write blog posts and occasional features on our website
Please complete the form below and include any good quality images you have along with any supporting documents such as signs or documents you produced. Having data is very helpful. For example, if you reduced your food waste by 20% then we would like to see the numbers that you have to support that. If you would rather not complete the form you can e-mail your information to our Member Support team at email@example.com.
GENERAL TRAVELIFE LOGOS
As a Travelife Member you are welcome to use our general logos. You must comply with our brand guidelines that you can click here to read. Click on the links below each logo to view and save the file you would like.