MARKETING TOOLKIT FOR CERTIFIED MEMBERS

This page is for Members with a current Travelife Certification. Non-certified Members are not permitted to use any of the tools and resources on this page.

Click here to view and download the Travelife Sustainability Marketing Guide. 

Contents

How to find topics, messages and images to use

How to talk in a positive way about difficult issues

How to use different marketing channels

How to include sustainability on your website and social media pages

How to create a sustainability marketing plan

Tips, ideas and examples

Purpose

Marketing during the COVID-19 pandemic is difficult, especially when your property and/or the regions where your guests typically come from are facing restrictions.  However, we believe this is an excellent time to talk about your sustainability commitments and achievements.  This allows you to stay engaged with your guests and other stakeholders in a sensitive way that is not directly linked to them making an immediate booking, yet allows you to remind them of all the things that are good about your business, potentially reaching new audiences.

After conducting some online research and reviewing the results of our 2018 Member Survey, we found many opportunities for Travelife Members to improve their sustainability marketing as well as areas where some of you have asked for more support.  We used this information to create a Sustainability Marketing Guide especially for Travelife for Accommodation Members that we believe will offer you many ways to market your property both during this pandemic and beyond.  We have made sure that our advice, ideas and tips cover both small independent properties and large resorts or groups.

If you would like us to post about your property on our social media accounts then please complete the form below and upload at least one image.  Travelife may verify any claims you have made to ensure that we are always posting accurate information and we may refuse your post if we feel it is not relevant to our sustainability work or is unprofessional.

For example: Palma, Mallorca or Mallorca, Spain
For example: @abchotels
This should be about a sustainability achievement or activity such as becoming Travelife Certified, organising a beach clean or reaching a target you set. Do not worry if your English is not good, we will edit it for you so that it is correct!
You must upload at least one image for us to include in the social media post. This must be in .jpg or .png format.
Use this to submit any other images or pdf documents. The maximum size is 5 megabytes
You can view our Privacy Notice at the bottom of this page.

We always want to hear from Members that have had success with their sustainability initiatives.  We use this information to: -

  • Inform our tour operators about the excellent work that our Members do
  • Decide if we can use the information to make a formal case study that could be used for training or promotional purposes
  • Create a database of stories that we can use to respond to any media requests we receive, write blog posts and occasional features on our website

Please complete the form below and include any good quality images you have along with any supporting documents such as signs or documents you produced.  Having data is very helpful.  For example, if you reduced your food waste by 20% then we would like to see the numbers that you have to support that.  If you would rather not complete the form you can e-mail your information to our Member Support team at info@travelife.org.

For example: Palma, Mallorca or Mallorca, Spain
Tell us about your sustainability success story and include as much detail as possible about what you were trying achieve, the steps you took, who was involved and what the outcome was. Do not worry if your English is not good, we will edit it for you so that it is correct!
Use this to submit any other images or pdf documents. The maximum size is 5 megabytes
Use this to submit any other images or pdf documents. The maximum size is 5 megabytes
Use this to submit any other images or pdf documents. The maximum size is 5 megabytes
Use this to submit any other images or pdf documents. The maximum size is 5 megabytes
You can view our Privacy Notice at the bottom of this page.

Your Travelife Gold Certification is an achievement to be proud of and we encourage you to use this as a way to promote your business.  Here are some ideas we have put together to get you started: -

Announce your certification

Whether this is your first Travelife Gold Certification or a repeat one, you should use this an excuse to communicate your achievements.  We recommend you take some photos of your team with your certificate then put together a communication explaining what the Certification means.  For example, the commitments you have made and/or your achievements since your last Certification.  You could use this information to do things like: -

  • Send an email to past and upcoming guests in your database
  • Upload posts to your social media accounts
  • Send an email to the tour operators and travel agents you work with
  • Email to local community groups you are involved with such as a chamber of commerce or hotel association
  • A press release/media alert to local news media

Announce achievements you make against your sustainability goals and targets

If you achieve any of your goals and targets, or make good progress, this is a good reason to communicate to people.  For example, if you said you would reduce your energy use by 20% in two years and by the end of the first year you have reduced it by 10%, then you can let people know you are half way to your goal.   It always helps if you have photographs or other types of graphics to share.  You could alert the same groups of people we listed above.

Organise events and tell people about them

There are a number of creative ways you can engage guests, staff and your community in your sustainability work.  For example, you could organise a beach clean, a fundraising event or an educational program.  Again, it is important to have photographs and to communicate about it to all of your main stakeholders.

Tell Travelife about your achievements

We always want to hear about your successes and, where appropriate, we will promote these via our own social media accounts.  We also keep a file of these stories so that we can respond to any media requests and tell our tour operator Members about them.   Use the 'Send us a social media post' or 'Send us a success story' sections of this page to get in touch, or e-mail us at info@travelife.org.

The Travelife Collection is a website we have provided so that travellers can find our Certified Members.   You can update your own listing information but first we will need to set up an online profile for you.  If you don't already have one then please complete the form below.  One of our team will then set-up your profile and e-mail you login details along with instructions on how to update your listing.

If you have a profile but have lost your login details, please e-mail our Member Support team at info@travelife.org.

If you do not have one you can leave this question blank.
Please note that we will only list tour operators that are also Travelife Members.
You can view our Privacy Notice at the bottom of this page.

As a Travelife Certified Member you are welcome to use the Travelife logos to promote your sustainability certification.  You must comply with our brand guidelines that you can click here to read.  Click on the links below each logo to view and save the file you would like.

'Accommodation Sustainability' is our business-to-business logo that we use when marketing to our Members, tour operators and so on.

'Stay Better' is the logo we use when marketing to consumers/travelers so we recommend you use that one on your consumer marketing materials and guest communications.

If you have a current Travelife Gold Certification and need the Gold logo, please email info@travelife.org

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Click here to view or save the Travelife Brand Guidelines for Certified Members.  These are only available in English.